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Challenges Of Running an eCommerce Store, whether for gluten-free cookies or premium WordPress plugins, is a bit of a doozy once you start realizing the problems that can eventually arise. And let me tell you, problems always arise.
It seems like smooth sailing at first, sitting back and seeing the cash roll in with an eCommerce site that you only have to set up and do nothing after, but the logistics of eCommerce websites are far more complicated than that.
You’ll run into hard times, but that doesn’t mean that you can’t prepare for the hard times and fight through them like the eCommerce champion you are.
Let’s take a look at some of the hardest Challenges of running an eCommerce store and how to overcome them in the future.
Starting Out With Low Sales (Main hardest Challenges of running an eCommerce store )
After pondering for ages on which is the best eCommerce platform, you’ve finally completed the construction of your online shop and even pushed the word out to a few outlets. Now it’s time to wait for your first 10, 50, or maybe 1,000 orders.
The only problem is that sales usually start low, very low, for brand new eCommerce sites. Unless you end up pitching your product on Shark Tank before you launch the website you can’t really expect many sales to move through the site.
How do you overcome this problem?
Focus on website perfection and marketing. Spend this time figuring out ways to make your core competencies clearer on the website and testing every component to prepare for the time when the sales start picking up. You’ll kick yourself if you just sit around the first few months, then once you get sales people are getting upset because the shopping cart doesn’t work half the time.
Marketing is also an obvious point to spend time on when your sales are low or stagnant. Think about optimizing your social media pages to boost sales through sites like Facebook. Hit the grind and start making calls to influence makers in the industry. Share free products and give them a chance to fall in love with your product.
Providing Enough Support for Customers (Fielding Angry People)
Many companies pride themselves on premium customer service, but working with online customers is a tad different, particularly when your site is bound to kick some dirt in their faces along the way.
Make a commitment to providing exceptional customer support through various different mediums. Customer support is such a pain for online retailers, but think about how frustrating it is when you have to sit on the phone with a company for hours.
Customers have no problem yelling or posting horrible blogs about how your company “appalled them with the lack of service.” Yes, customers go overboard, but you can ease this drama with a few simple tips:
Offer multiple points of contact like email, phone, live chat, social media and forums.
Respond to inquiries quickly.
Offer promotions or freebies to talk people down.
● Don’t sound like a robot in a faceless company.