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As more and more consumers shop online, the planning phase is arguably the most important part of a successful season. Here are some holiday marketing campaign ideas & tips:
What Makes a Great Holiday Marketing Strategy?
Crafting a magical holiday strategy, especially during a pandemic, can seem particularly overwhelming. Don’t overwhelm yourself and stick to the basics.
1. Audit previous holiday marketing campaigns.
No matter how many curveballs life throws, you can still learn and prepare from past success. Look back at statistics from previous years to understand where you won and where you could use some improvements.
Analyzing your previous strategies and campaigns will help you avoid making similar mistakes.
In addition to performance statistics, consider looking at customer data. Has your customer base changed a lot in the past year? What are the main demographics?
What do they value? Understanding these key elements of your ideal customer will help you craft holiday messaging that clicks.
2. Identify holiday marketing strategies that fit your audience.
No holiday marketing efforts are created equal. Don’t simply mirror your competitors’ strategies. The key to a successful holiday marketing campaign lies in knowing your target audience.
If you have younger customers, like Gen Z or Millennials, consider amping up your social commerce efforts to share special offers or holiday promotions. If you have a brick-and-mortar location, get creative with last-minute gift ideas available with curbside delivery or buy online, pick-up in store (BOPIS) options.
3. Create a schedule for syndication.
When it comes to the holiday season, work smarter — not harder. Find opportunities for content syndication that not only saves you time and money, but also creates a more unified experience for your customers.
Holiday Marketing Campaign Ideas & Tips
The following holiday marketing tips and promotion ideas will help you refine your efforts to ramp up sales during the most profitable time of year:
- Err on the side of simplicity.
- Be ready to react and adapt quickly.
- Use a more content-driven approach.
- Be prepared for more competition than ever.
- Consider an influencer strategy.
- Avoid false urgency. Create a real reason to buy.
- Don’t forget about your existing customers.
- Partner with a non-profit.
1. Err on the side of simplicity. ( Holiday Marketing Campaign Ideas & Tips )
It can be easy to get caught up in the hustle and bustle of holiday planning. However, it’s better in the long run to start small with your holiday campaigns, especially if this is your first holiday season as a brand.
2. Be ready to react and adapt quickly. ( Holiday Marketing Campaign Ideas & Tips )
The saying “all hands on deck” holds no greater meaning than when you’re a retailer during the holidays.
Regardless of the size of your website, you’ll need to have a fast-acting team available to remedy any issues that may occur on your site, on your holiday ads, including Facebook ads, and anywhere else.
3. Use a more content-driven approach. ( Holiday Marketing Campaign Ideas & Tips )
With the growth of online shopping, customers are more familiar with holiday campaigns than ever before. They often see the same thing year after year, so their eyes may glaze over at the traditional sales and marketing tactics.
4. Be prepared for more competition than ever. ( Holiday Marketing Campaign Ideas & Tips )
With so many promotions around the holiday shopping season, email marketing is as important as ever to draw customers to your online store. Make sure your email campaigns help you stand out from the crowd and clearly communicate the benefits of shopping with you over your competitors.
5. Consider an influencer strategy. ( Holiday Marketing Campaign Ideas & Tips )
The effectiveness of influencers wavers between industries, but many companies use social media marketing during the holidays.
6. Avoid false urgency. Create a real reason to buy.
If panic buying has taught us anything, it’s that consumers can have a sense of urgency and will purchase when they have confidence something they need or want will sell out. The holiday season is known for deep pricing discounts that can only be found once a year and shoppers know how to spot the good ones.
7. Don’t forget about your existing customers.
Chances are that the visitors who come to your website during the holidays will be a healthy mix of new and returning customers. The pathway to purchase for a repeat customer looks very different than a new customer, so make considerations for both while building out your plans.
8. Partner with a non-profit.
After all, this is the holiday season and, after a tough year, consumers are looking forward to the merriment of the season.
For many, this means giving back and doing good deeds. Consider partnering with a non-profit to get in the holiday spirit while sharing your brand mission with your customers.